I am a writer and journalist who lives in Melbourne, Australia.
My work has been published in The Age, The Australian, Broadsheet, Dumbo Feather, Marie Claire, Treadlie, Inside Sport, Sunday Life and more. I've authored a non-fiction book, Made to Last: a compendium of artisans, trades and projects. Released in November 2017 by Hardie Grant, it was distributed in 10+ countries and published in English, German and Mandarin. Alongside client work, I am working on a longform narrative for the Scanlon Research Foundation Institute.
I am also an experienced copywriter, editor and content strategist.
If you're looking for clear, effective and good value communication that truly gets your message across, then I'm your person. I regularly produce insightful and strategic copy for local and international clients, including Afford Disability Services, AMA Victoria, Bloomberg Professional Services, BBC StoryWorks, Monash Foundation and Merri Health. I have special interest in social impact, sustainability and social justice, and functional literacy and accessibility (Plain English, Easy Read, AAA standards). I understand SEO and enjoy working at the interface of copy and design.
I am a competent and creative business copywriter.
My experience takes in content creation across a range of formats and mediums including websites, blogs, white papers, sponsored content, brochures and reports.
I work with content agencies, small, medium and large businesses, start-ups and entrepreneurs, not-for-profits, and higher education institutions. I enjoy collaborating, can start from scratch or build on existing content, and always, always get the job done well. On bigger projects I sometimes get other writers involved.
Words are powerful; I get immense satisfaction out of helping people use theirs well.
I like to work supportively and responsively, meaning I fit in with the way you best think and work. You might like me to pick your brain in person or over the phone, send me some bullet points to finesse, or have me fill the gaps in your existing copy. I can project manage you towards an agreed deadline, or wait until you're ready to go. It really is about whatever works for you.
- Deep dive into your area of expertise
- Help you clarify your key messages, USPs and strengths
- Hone your communication to suit your target audience
- Ensure you stand out from your competitors
- Start from scratch or build on existing content
- Handle and eradicate jargon like a pro
- Research and gather information
- Conduct and write up interviews
- Ensure your messaging is consistent
- Advise on SEO
- Find talent, experts and sources
- Get copy in on time, every time
I was one of those kids that liked to read the same book again and again.
I was an early writer, too—I loved to hole up in my bedroom writing stories and poems and won several school essay prizes. I've always enjoyed observation and exploring the relationships and connections that simmer under the surface of things. I honed my capacity for critical thinking at Victoria University in Wellington, where I majored in English Literature and Social Anthropology. The perfect tools for a modern day writer.
The 'what if' of professional writing beckoned me in 2009.
I'd spent several years of travelling and working in research administration and management. It was fulfilling, but not what I wanted to be doing long-term. So I gave writing a go, slowly but surely building a portfolio in media, then more client-focused communications. And you know what? It worked out.
Everybody has a story.
I find asking a question then listening to an answer—or giving someone the space to develop one—hugely interesting. With a bit of digging, the dullest of topics can come alive.
I work to per word, per hour or per project rates.
It all depends on what suits the project and client. I offer not-for-profits a reduced rate, and offer all clients a free (and obligation free) preliminary chat. I also offer obligation-free time estimates and quotes.
I work quickly and honestly.
I am a big fan of process and efficiency. If I can see a more timely or cost effective way to meet your needs, I'll let you know. I'm also transparent. I keep a close timesheet on every project, which you're welcome to see at any time.
Countdown to COP27: Q&A with experts from Riskthinking.AI and Bloomberg LP on physical climate risk in Africa
Sonali Theisen of Bank of America on influencing the future of Fixed Income markets and beyond
Australian Cuisine Begin (ghostwriter)
The defining book on Australian Cuisine by chef Liam Randall. Part history and part cookbook, it weaves 61 authentic, easy-to-follow food and beverage recipes through seven time lines, from the beginnings of the world’s oldest culture through to the modern day. Come on an enriching journey that will sate your curiosity, warm your heart and fill your belly in a uniquely Australian way.
Lives in Colour (contributing writer)
Grounded (contributing writer)
Made to Last: A Compendium of Artisans, Trades and Projects (author)
Made to Last features 50 artisans from around the world and details the products they create, the tools they use, and the secrets of their craft. With DIY projects included, readers can become creators themselves, and develop the skills to bring unique products to life.
365 Nature (contributing writer)
365 Nature, by Anna Carlile
Published by Hardie Grant Books
Slow down. Simplify. Let go. 365 Nature does just this. It's your entry into a world that spins slowly and draws its inspiration from the earth, the ocean, the sun and the sky. Each turn of the page through spring, summer, autumn and winter will lead to a new discovery and a new project to help you weave nature and creativity through your everyday life.
Blood in the sand: Northern Spain farewells bullfighting
Catalonia, Spain, September 2011. The morning breaks quietly, the sun rising from the Mediterranean like a god and slowly heating the sprawling metropolis; at noon the sun is almost painfully bright. By evening, though, it has cooled to comfortable temperature – a relief, as our tickets are for the sol side of the Plaza de Toros Monumental de Barcelona: the Monumental Bull Ring of Barcelona.
We arrive early, unsure what to expect. Four oval domes tiled in white and blue sit sentinel on the Monumental's upper perimeter, watching over thousands of well-dressed ticket holders milling about: politicians, personalities from the Catalan bourgeoisie, and lifelong fans who can't believe this day had come.
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Flipping the switch: how mitigating and adapting to climate change can create investment opportunity
Australian manufacturer launches fashion label showcasing artists on the autism spectrum
A tinsel takeover at ACMI
The first item of clothing Rachel Burke ever made from tinsel was a jacket. It wasn't just any jacket. The garment was for Patience Hodgson, the outlandish lead singer of Brisbane band The Grates, to wear on stage at Splendour in the Grass, 2015.
“I wanted to come up with a really great costume idea,” says Burke. “I remember racking my brains then sitting down to look through some boxes in my studio for inspiration. When I came across some old Hawaiian skirts and tinsel streamers, it got me thinking. I attached the streamers to a jacket and it went from there.”
An illuminating partnership
Sandar Win, a business woman in Mawlamyine township in Myanmar’s Mon State, warmly invites us into her living room where her husband, mother and a young girl sit on the floor, smiling as we enter.
It’s a sparsely decorated room but immaculately kept. The floor is quality teak, locally sourced and freshly polished, with an intricately handcrafted staircase leading to the second floor. The house could easily be one of the best-furnished homes on one of Mawlamyine’s more affluent side streets. As we take a seat, we hear the clacking outside.
A world without phosphate
Plant a seed, give it plentiful amounts of water and sunlight, and watch it grow. That’s all it needs, isn’t it? Not quite. Many plants, particularly high-yield food crops like rice and wheat also need phosphate-rich soil to flourish.
Why co-working with childcare should be the next big thing
As I write, I'm having my third session at Melbourne's newest co-working space, Happy Hubbub. It has all the things you might expect from a shared entrepreneurial space: large tables for hot-deskers, loads of power points, wi-fi, meeting rooms, and copious amounts of coffee. But, in a first for Australia, it also has a dedicated short daycare space attached.
Culinary postcard: Copenhagen, Denmark
Copenhagen is the capital city of Denmark. This one-time fishing village is now a major European city, and home to 1.2 million Danes.
It's the country's art, culture and food capital. It’s also home to the Copenhagen Stock Exchange, and is imbued with a well-to-do air: the locals are friendly, and the streets feel safe – probably because bikes outnumber cars, and cyclists well and truly rule the roads. That makes Copenhagen a wonderful city to follow your nose in, cobblestoned streets and all.
Does liking housework make me a bad feminist?
Vanessa Murray has always been a feminist. So why does she feel like she’s betraying the sisterhood by happily doing the dishes, vacuuming, sweeping, mopping, copious amounts of laundry, occasional ironing and even dusting?
I’ve always been a tidy person. Clean, too. The two go together – after all, it’s hard to keep a place clean if it’s untidy, and it’s hard to keep a place tidy if it’s unclean. A sparkling kitchen makes me feel happy; a newly vacuumed floor as though I’ve got everything under control. When I dust (my least favourite chore) I feel like Mother Theresa.
Diaspora dining: Greek flavors down under
A Greek restaurant balances traditional family dining and personal history with the best of modern cuisine in Melbourne, Australia
Ah, Melbourne. It’s long been the go-to city for generations of immigrants seeking – either by choice or circumstance – a new place to call home, and now the city, which is Australia’s second-largest, has a reputation as its most culturally diverse.
Greeks have been gravitating towards Melbourne, nestled in the southeastern corner of Australia, ever since the gold rush of the 1850s. The Greek Orthodox Community was formally founded in 1897, and the first Greek language newspaper, Australis, was issued in 1913.
The pros and cons of skinny-dipping
We are all naked under our clothes, yes indeed. But me oh my, I've noticed lately that whenever there is a body of water bigger than a bath tub to hand, I'm wont to rip off my clothes and make my way in, quick smart.
Combine said water with a hint of sunshine and a conducive atmosphere – an isolated beach, a crocodile free river or a champagne-filled jacuzzi (especially a champagne-filled jacuzzi) – and there's not a man, woman or chastity device that can keep my kit on.
Why I hate the word 'panties'
Panties! There, I’ve said it. Just. Fucking. Awful. I recently shared my hatred of the word on my social networks, and it turns out the majority of the women I know dislike the term, too. In combination with other words – moist, ripped or soiled all come to mind – we’re likely to throw up in our mouths.
It fits into a rising phenomenon in the world of psycholinguistics: word aversion. A concept that has garnered increasing attention over the past decade or so, the term has been defined by University of Pennsylvania linguistics professor Mark Liberman as “a feeling of intense, irrational distaste for the sound or sight of a particular word or phrase, not because its use is regarded as etymologically or logically or grammatically wrong…but simply because the word itself somehow feels unpleasant.”
Retro zen
The classic division between in and out of doors falls away in this tranquil north-facing dwelling, where the owners' twin love for Japanese aestheticism and 1950s modernism led the design.
Once a nondescript single-storey yellow brick house, today the new build that straddles this property in a quiet heritage pocket of Melbourne's vibrant inner north has both the grandeur and reclusive hush of a Japanese mountain retreat.
The big bang
At a British science conference in 1987, a palaeontologist named Dr Bev Halstead's invited a woman on stage and politely asked her to drop her skirt.
A tense, collective breath echoed around the auditorium as the garment hit the ground. Halstead had a reputation as an eccentric, but, even for him the stunt seemed uncouth. What on earth was he up to?
Tiny dreamers
The pair who built the opposite of a McMansion. Cheap, ethical and cosy - a couple embrace their 'tiny' house.
Andrew Bell was already living in a tent near Bendigo in a bid to simplify his life when his partner Alicia Crawford suggested they build a tiny together. A tiny? A tiny house; in this case, one measuring just 18 square metres, though technically speaking anything that comes in under 37 square metres qualifies as a tiny.
Higher ground
Finding fun in south-east Australia's Victoria certainly isn't difficult. Just head uphill.
Fittingly, in Victoria’s High Country, the higher you go, the better the views get. Start down low and you’ve got valleys and fields flush with wildflowers, rustic old farm buildings and row upon row of grapevines. A little higher up, you can add tumbling rivers and majestic lakes. Higher again, and it’s winding roads, undulating hills, and sweeping sky-scapes making it into the mix. Oh, and mountains. Did we mention the mountains?
Copper crop
The gardens of most rental properties are sorely in need of love – but not the one out the back of a red clinker brick house in Seddon, in Melbourne’s inner west.
It’s the home of Travis Blandford and Harriet Devlin of artisan tool making business Grafa, whose range includes six aesthetically pleasing and practical gardening tools made from copper, bronze and wood. Of course, the pair work the soil with tools they make themselves, and you have to wonder if this is behind the garden’s rich, loamy soil and bumper crop.
House of card
It's been clogging up our recycling bins for years, but now some architects are touting cardboard as the building material of the future.
When Tobias Horrocks was 12 years old, his parents gave him a book about how to fold paper aeroplanes.
It made a big impression.
He spent hours trying out different designs and seeing which ones flew best. But his new interest landed him in hot water: he got kicked out of a shopping centre for perfectly landing one of his creations in somebody’s coffee – from six floors up.
'70s reboot
Savvy and sustainable design solutions transform a compact 1970s townhouse in Prahran, Melbourne, into an expansive, light-filled home imbued with a subtle nod to mid-century style.
The modernist makeover of Wrights Terrace is the work of Thomas Winwood McKenzie, Principal at Thomas Winwood Architecture, who ably met his clients’ vision for a calm, light-filled space with creative thinking and refined detailing.
McKenzie took the modernist character of the existing building as his starting point, drawing this out with new features like timber batten ceilings, box frame windows and a stunning brass handrail on an exposed staircase. The refurbished interior feels uncluttered and spacious. McKenzie achieved this by implementing some savvy design solutions and creating an additional 21 square metres for the floor plan.
Pushing the envelope
It’s not every architectural practice that seeks to go above and beyond the energy efficiency-focused requirements of the Building Code of Australia (BCA)’s Section J. TechnÄ“ Architecture + Interior Design make a point of it.
“We’re always looking for additional ways to enhance the quality and internal climate of a space. It’s a key part of our overall consideration, from concept to completion,” says one of TechnÄ“’s two directors, Nick Travers.
Travers and fellow Director Justin Northrop lead a 26-strong team of architects, draftspeople and interior designers to seek longevity and robustness in design. This shows in their choice of materials – hardwearing ones like steel and timber. Only recycled or renewable timbers, mind you, and of the latter, only Australian hardwoods pass muster.
Amanda Palmer
Performer Amanda Palmer talks about life on the road, the art of asking and her penchant for clunky old bikes
Talking with Amanda Palmer, you get the feeling that she falls a little bit in love a lot – bikes included.
She learned to ride in the early eighties in ride in a suburb of Boston, Massachusetts on a “typical suburban tricycle”, then a two-wheeler with training wheels.
But the first bike she really fell for was a white BMX. It came the toy store in the mall, and it rocked her fourth grader world.
People power
We've noticed a diverse range of grassroots bike events springing up around Australia over the past few years, and they're going off. Vanessa Murray picks the brains of three organisers to see how they make it tick.
“Being an organiser definitely detracts from being able to get fully involved. It takes a lot of enthusiasm, time and commitment. But it’s totally worth it,“ says Andrew Blake, one of five committee members of Melbourne’s Dirty Deeds Cyclocross.
A no holds barred bike race that pits contestants as much against nature as against each other, Dirty Deeds seeds road riders take to the tundra (and the sand, pavement, trails, hills and mud) in short, intense, circuits.
Yule be right
Christmas is coming. I can tell, because my local council has strung twinkly lights from lampposts on the High Street. Store windows are festooned with tempting trinkets, candy canes and the occasional, vertiginous smattering of fake snow, and a selection of headache-inducing festive tunes are on rotation at the supermarket.
When I was a kid, this sort of carry on filled me with so much excitement I could barely sleep. I fantasised about what Santa might bring me for weeks on end – and my parents made the most of my enthusiasm, reinforcing Santa’s preference for well-behaved children for all it was worth.
48 hours in Istanbul
DAY ONE
8.30: We take in a traditional Turkish breakfast on the rooftop balcony of the Deniz Konak Hotel. From here, we have a view out over the tumbling rooftops of the ancient, tourist-friendly heart of the old city, Sultanahmet, to the Black Sea beyond. Breakfast is hearty and delicious: a cheesy potato dish called kremali patates, hard boiled eggs sprinkled with flaked red pepper, peppermint and thyme, meats, sliced cucumber and tomato, bread and butter dripping with honey and hot, sweet tea.
9.30: The autumn sun is shining, so we head out to explore the tourist-friendly heart of this ancient city, which is perfect for follow-your-nose wandering. We head in a northerly direction up narrow, winding, cobble-stoned streets, stopping to take in the grandeur of Hagia Sophia and the Blue Mosque, which sit opposite each other and are the jewels in Istanbul’s historical crown. A little further on and we are in the leafy, well kept grounds of the Topkapi Palace complex, a vast compound that was once the primary residence of the Ottoman Sultans for 400 years of their 624-year reign.
Wheel love
Joni Mitchell had it right; you don’t know what you’ve got till it’s gone. I’ve been experiencing this visceral if somewhat clichéd truth lately, as I deal with the sudden loss of a loved one who was there one moment, and not there the next; quite literally vanished into thin air.
If I’d known then what I know now, I’d have done things differently. I’d have made sure we spent more time together. I’d have been kinder. I wouldn’t have sworn at her in public, or kicked her when things didn’t go my way. I wouldn’t have left her out in the rain while I dashed into shops, or neglected her basic needs, or failed to take her for her annual checkup.
Playground ideas
Marcus Veerman was in Chiang Dao, Thailand, looking around for something to do; something important, when the principal of a local organization, Makhampom, thatcommunicates and educates on issues like AIDS prevention through the medium of theatre, asked if he’d build them a playground. Veerman came up with a design comprising two see-saws, two swings, ad slide and a two-storey icosahedron cubby house thatched with leaves.
“All the materials were sourced from local shops,” says Veerman. “It cost around $600. It was a great looking project, but it’s pretty simple compared to the way we do things now.”
As bold as brass
Pozdrav! Jesi li gladan? "Hello! Are you hungry?" shout smiling, bald-headed men who wouldn't look out of place on the door of a nightclub. Despite the smell of spit-roasting pork in my nostrils and their no-nonsense appearance, I'm too busy getting my bearings in the small, vibrant town of Guca (pronounced goo-cha) in Serbia's Dragacevo district to think about food - yet.
It's early, and the stallholders are still setting up. They hang opanci - traditional folk shoes - and T-shirts, and arrange sajkaca (military hats) and beer mugs as bunting in the blue, white and red of the Serbian flag flutters overhead.
Armchair activism
Last year was a big year for protesting. Dictatorships fell with dramatic intensity in Egypt, Libya, Tunisia and Yemen. In Russia, a disgruntled public railed against brazenly rigged parliamentary elections, while Occupiers in more than 82 countries pitched tents against rampant greed in the financial sector.
They’re the public face of protest, but you want to know where the real kick-arse, politician-engaging, change-making protest is at? Look to the folk operating behind the scenes to coordinate mass, online-based action: the armchair activists, clicktivists or, in their more extreme form, hacktivists. They’re not just the future of public protest; they already are public protest.
Fashion forward
The Social Studio in Melbourne uses upcycled fashion as a vehicle for social change
November, 2009. A small shop opens its doors on Smith Street in Collingwood, Melbourne. It looks like any other inner north-eastern fashion store; men’s and women’s clothing hangs in elegant folds from racks. Music spills from speakers, and there’s a tiny cafe serving coffee and handmade food.
But it’s a little different. The clothes are designed and made on site from excess manufacturing materials sourced locally, for a start. The food is mostly African, and it’s not a business as such, but a non-profit social enterprise called The Social Studio that uses up-cycled fashion to prepare former refugees for careers in fashion, retail and hospitality. They’re here now, young people from countries like Eritrea, Afghanistan, Somalia and Sudan, cutting and folding and sewing their visions into reality.
A stitch in time: slow fashion
When I was teenager, my mother sat me down and tried to teach me to mend. But I was about as interested in learning how to darn the hole in my jumper as I was in joining a sports team, or understanding advanced mathematics, or crossing the road properly: zilch.
It’s a skill her mother taught her and her mother before her, back through the branches of my family tree to a time before people even wore clothes. Back then, beyond the practicality of its verbal status, mending didn’t have a name. It was just the thing that was done to sustain the life of a garment, out of the necessity, desire and common-sensibility to get the most out of the least. But now, mending is an element of ‘Slow Fashion’, one of a clutch of movements in the art of slow – food, architecture, design, living – wending their way through Western consciousness.
Sails like teen spirit
There are few stretches as treacherous as the 630 nautical miles between Sydney and Hobart, Tasmania that are raced every year on Dec. 26. Gale-force storms known as “southerly busters” hurtle through the Bass Strait making the sea choppy and challenging. In 1998, six sailors lost their lives. Six years later, only 59 of the 116 starters completed their journey.
"The competition is very close and very competitive,” says Jessica Watson. “On top of the competition, the race is infamous for its challenging weather conditions. It’s going to be tough, and it could be dangerous, but we’re doing it because we want a challenge. We know what we’re taking on."
Coming as they do from an 18-year-old skippering the youngest-ever crew to compete in the 66-year-old race, those words might be mistaken for youthful hubris. Of course, Jessica Watson is no normal youth.
Collections of the heart
When I ask museum director Diane Grobe to show me her favorite piece, she quickly indicates a gilt-framed painting of a wintery country scene. In the foreground is a wizened, bare-branched tree, while to its left, barren stone cottage pulls my attention into the snow-covered distance.
The work is by English artist Tom Keating, and is one of seventy or so fakes Grobe houses at the Faelschermuseum (Museum of Art Fakes) in a former wine cellar in Vienna's bustling Landstrasse district.
Wait a minute. Fakes? Yes, art fakes. This museum of creative criminality holds more than 70 artworks by forgers who made a living fooling art experts and ingénues alike.
Speed humps
“Don’t stand too close!” warns Pete Chantler, looking over his troupe of dromedaries (one-hump camels) as a crisp desert dawn breaks in Marree, 685 kilometres north of Adelaide where the Outback anecdotally begins.
An impressive two or more metres high at the hump, Chantler’s 10 charges seem placid enough, but he is adamant they’re not to be trusted – and perhaps he’s right. Since arriving in Australia in 1860 to serve as the main mode of transport for the ill-fated Burke and Wills’ expedition into Terra Australis’ vast inland, they’ve gone feral. More than a million roam wild in our arid regions, and occasionally, Chantler and his best mate Greg Emmett catch one and race it in the Marree Camel Cup, held annually in July. It’s this sleepy desert town’s busiest weekend, and the first in a chain of camel races peppered throughout the Outback in the temperate winter months.
Twenty-four hour power
For the first time this year, the 12th annual World Solo 24 Hour MTB Championships travelled outside North America. It ripped up the track at Mt Stromlo, Canberra from 8th-10th October 2010, and Australia’s elite female 24hr champion, thirty-seven year old Jess Douglas was there. And by the end of the race Douglas was more than just there; she took out $5,000 in prize money and the title of World Solo Women's Elite 24HR MTB Champion 2010.
Reaching goals
Paraic Grogan had never done any charity work before he went to Cambodia at the age of twenty-six in 2003; he wasn’t interested. He went to the capital city, Phnom Penh, because he’d heard it was a wild frontier city with no rules, and he thought it would be a cool place to live. He got the chaos he was after: there was a riot in his third week there when the locals burnt down the Thai Embassy.
He also got an eye opening introduction to the devastating impact of the wars, genocide, and totalitarianism still ricocheting through the lives of the Cambodian people today. Take your pick: the bombing and invasion of Cambodia during the Vietnam War; Pol Pot’s Khmer Rouge regime, which imposed a cruel system of slave labor, malnutrition, and executions resulting in the deaths of what some estimates place at three million people; the brutal Cambodian-Vietnam War that followed; or the years of UK and US funded controlled chaos – again at the hands of the Khmer Rouge - that came after.
Away goals
Ruyad and Fasile are brothers, eleven and twelve years old. When I ask where they’re from I can tell it’s a question they get all the time; they probably know I’m going to ask it before I do. They’re ready. Our family is from Ethiopia, but we were born in Australia, Fasile says all matter of fact. They are smiling, happy, cheeky boys. They shout things at me from the field, playing up for my camera. Hey lady, watch this!
They’ve never been to the country their parents call home. The Collingwood Housing Estate in inner-eastern Melbourne, this is home. Three industrial era high-rises standing sentinel at either end of a large city block, an eight-laned river of traffic flowing up and down Hoddle Street on one side; Wellington Street reining it in on the other.
Each of the high-rises is twenty stories high, and each story holds ten flats: that’s 200 flats per building. Then there are the 350 or so walk-up flats packed into the land in-between, each home to between one and eight people: all up, the estate is home to around 3,000 residents. Most are of an ethnicity other than Anglo-Celtic, many are of refugee or asylum speaker origin. Vietnamese, Turkish, Chinese, Ethiopian, Somalian, Sudanese, Irani, Koorie.
Bloomberg Family Office guide
This report draws on in-depth interviews with six diverse family offices from China, Singapore, Hong Kong, the United Kingdom and Switzerland.